![]() What is CSS animations and How can you add it to your emails?ĬSS animations revolve around changing the CSS properties at regular intervals that are specified by keyframes. Can you add a gif to outlook email free#Earlier, gimmicks such as flip, hover, illumination, free fall etc that were only possible in web pages using JavaScript and Flash are now easily replicated for emails using CSS wrapped around an HTML structure. CSS AnimationsĪnimating using CSS is the latest fad that is gripping the email design domain. Moreover, as per Reuters, more than 84 percent of communication in 2018 will be visual, so expect more emails featuring embedded videos.Ĭlick on the above banner to know more about different rich media in emails 4. After experiencing a lull when Apple dropped support for video playback in iOS 8, embedded video in emails is making a strong comeback with increasing devices supporting it. ![]() In 2009, the push toward responsive emails began and most native email clients started supporting video playback in the inbox. Embedded VideosĪs technology advanced, in the late 2000’s email designers started to experiment with including videos that will play right in their inbox. This creates a cinematic effect and hence the name “cinemagraph”. Taking animated GIFs a step ahead, cinemagraphs have a static foreground with a single element moving / animating in the background. In fact, back in 2014, Dell witnessed 109% lift in their revenue by sending a GIF-centric email. Email designers began diverting their attention to using animated GIFs in situations where multiple images needed to be displayed or just to include some animation in a plain email. Traditionally, any email client that supported embedded images would support animated GIFs (except for Outlook and Lotus Notes). All thanks to HTML and CSS, plain text emails have got a makeover and now email subscribers can enjoy different HTML email templates. Could our ancestors have ever thought that one day, moving photographs would be for real? While moving photographs are not possible in print media, digital media has already succeeded in adding value to static elements and images by animating them.
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